1
Brand Licensing Europe
Total Licensing
LIMA
1

Entering the Retailer Categories of The B&LLAs 2018

These annual retailer awards are specifically for retailers’ approach and achievements in the area of licensed brand merchandise over the last year (1 Jan 2017 – 31 Dec 2017). For these awards, retailers may self-nominate while licensors and licensees may also nominate retailers.

These awards are open to all retailers who have at least one bricks & mortar store in UK and Ireland and/or an online presence in the UK and Ireland.

These awards are not for retailing excellence treatment of entertainment or film-based licensed merchandise, they relate totally to the retail execution of licensed brand and lifestyle merchandise.

The entry and nomination procedure for these awards categories is entirely online.

There are two different online forms depending on whether you are entering yourself (ie you are a retailer) or you are a licensor, licensee or supplier making nominations for specific retailers.

There is no fee for entering.

Retailers entering or being nominated should have excelled in the area of brand licensed merchandise over the last year (Jan-Dec 2017) including: • Commitment to brand licensed products • Product selection • Marketing • Display • Realising sales potential • Retailing environment • Customer care • Online activity

Entries and nominations are preferably for a retailer’s specific treatment of a brand licensed property, but it could also be for an overall approach to brand licensing merchandise (in the time period covered by these awards).

Retailers may make multiple submissions within each category for different specific licensed brand treatments instore.

The closing date for entry submission is Wednesday 21 February 2018.

Retailers: All you need to do to enter is comply with the guidelines, complete the relevant online entry form, upload supporting imagery, marketing literature, press cuttings or promotional material, then press submit.

Licensees and licensors: All you need to do to make nominations is comply with the guidelines, complete the relevant online nomination form, (if appropriate) upload any supporting imagery, marketing literature, press cuttings or promotional material, then press submit.

- Entries and nominations can be for a multi brand licensed approach or for a commitment to a specific brand licensed property.

- All entries into the awards will be judged by an extensive panel of licensees, licensors and industry experts.

- By entering these awards, you agree to participate in publicity associated with these awards.

- The organising panel reserves the right to reallocate entries into the most appropriate category.

All you need to do now is complete the online entry form or nomination form, upload any substantiating imagery and then press submit.

 

Click here if you are a retailer wishing to self-enter these award categories.

Click here if you are a licensor, licensee or trade supplier wishing to nominate retailers.